307600_webmarketing

SEO define the major tags needed for your new website, suggest title, description and keywords (explain your choice)

Answer: As I found that not much Hong Kong Chinese fine dining restaurants have web-site and the web-sites are not perfect designed. For example, [] and [] So the title of my web-site is "Chinese Doris Restaurant". When people search for Chinese Restaurant then the title of my web-site will be matched. Also, when I key in "Chinese Restaurant" and search, not much restaurant web-site are shown. At the highest rank of the web-site is not a restaurant web-site also. That is a youtube video showing a big restaurant in China. So I have confident this tilte would be good enough for my web-site.

Description of the web-site, "Various Chinese cusine in Doris. Enjoying Chinese fine dining in Doris would be your greatest experience in Hong Kong. You can feel the Chinese traditional culture while enjoying the food." This is the description of the web-site. If people want to feel the traditional culture in a more active way and key in "traditional culture" would go to my restaurant.

Keywords of the web-site, The keywords of my web-site would be: chinese restaurant, fine dining in Hong Kong, chinese traditional culture, cantonese food, top chinese restuarant People want to enjoy dinner in top restaurant can find my web-site. Also, chinese traditional culture is also the selling point of the restaurant. So I prefer the keywords have traditional culture also.

Linking suggest some major portals international and local to which you would like your site linked to (explain your choice)

Answer: [] is a famous web-site in Hong Kong. Many people want to search for some special restaurant would go to this web-site and find their favourite restaurant. This web-site has some web2.0 concept also. People after going to the restaurant recommend by the web-site can give comment to the restaurant. Everyone go to the page can see the feedback of the restaurant. This helps to promote my restaurant.

[] is a magazine introduce Hong Kong restaurants. Lots of Hong Kong depend on what this magazine introduce to go and try the food. So I will link to this web-site to achieve the Hong Kong local market.

To achieve the international market, I planned to link to the Hong Kong Tourism Board web-site. This is a official web-site many tourists trust this web-site very much. This can attract lots of international consumer.

Pay per Click Suggest a facebook ad for a budget of 20 usd per day, suggest target audience (and explain), suggest design and words (research on restrictions and possible format)

Answer: Because the budget is not much. So I would focus on the local market only. I prefer the target audience is Hong Kong people only. The languages are Tradtional Chinese and English only. "Chinese Cusine Mong Kok" this sentence include spaces is only 22 characters. This sentence shows a Chinese cusine restaurant in Mong Kok. Mong Kok is one of the most busy areas in Hong Kong and this place is easily to reach. Everyone in Hong Kong also go to Mong Kok shopping or having dinner. Telling the audience this restaurant is in Mong Kok can attract more people to click this link. A small photo showing the interior of the restaurant to make the advertisement more attractive.

Web2 markting Suggest 4 different ways of how to use web2.0 to market your website (for each come up with a strategy, explain the how, the what and the why

Just like I mentioned before I would link to [] and other famous web-site. People can give feedback to the restaurant arouse the awareness from people to know the restaurant first. When people know about my web-site. They can give feedback to my restaurant in my web-site. This is a marketing strategy promoting the restuarant. I will create a facebook for my restaurant people can see the photos, know more about my restaurant and they can see the happiness from the face of the consumer. Also, a fan group would be opened for the guests if they love my restaurant. Other potential customer can see how many people love my restaurant and become a fan of the restaurant. They can know how good is my restaurant.

Long Tail come up with some Long tail ideas to market your business through 2 specific landing pages, suggest design, URL and metatags for your landing page

1. "We are top traditional Chinese restaurant" This is the only sentence in the landing page. Under this sentence is the link of the restaurant web-site. This is target to people who love Chinese culture and Chinese history. In Hong Kong not much people love Chinese history. They think that this is a very boring topic. URL: http://topchinesetradition.com Title: Top Chinese Tradition Keywords: Chinese tradition, Chinese history, Chinese restaurant Hong Kong

2. "Learning Chinese culture in a exciting way" This is the sentence place on the landing page. Surrounding the sentence got lots of Chinese historical pictures. Those are something special pictures. Title: Canton Cultural URL: [] Keywords: exciting way in Chinese history, Chinese restaurant, Hong Kong