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I will like to start a cafe of ancient Roman ambience in Singapore and will cater mostly for brunch and high tea sessions. The target market will be retirees or basically anyone who enjoys a cup of tea/coffee and muffin/pastries for a relaxing afternoon, away from the bustling city life. As a attraction point, my cafe will feature built in ancient roman baths specially located in separated rooms where the guests can get to experience (pre advance bkg required)

The name of my business setup on the website will be romanial.com and the pricing for it would be $79 for 3 years and registration will be $20. (yourname@romanial.com)

The features of my website will include pictures, information sources; such as simple recipes for baking, online reservations for the dining in, pricing of the food & drinks and also customer enquiries.

The host in my country will be 8toInfinity Pte Ltd and the direct link is http://www.8.to/index.html. This company is based in Singapore itself. I trust that the web host is a good one as it has reputable partners working with them. The website for their working partners are as follows : http://www.8.to/partner.html.

For the cost proposal, I would suggest the plan for a year as it will be more cost saving as listed above, $79 for 3 yrs and a registration fee for $20.

As for website design, i will prefer a design as in similar to the one attached : http://www.cafedelmar.com.sg/index.html it has soothing music which creates a cool chill out atmosphere for the viewers of my website. also, they have links attached to showcase their food and beverage items, it also states the ingredients that are used in creating the dishes, which enhances the layout and garners the interest of the audience.

SEO 1st competitor: Dracula Romania Food, address: Blk 127 [|Bukit Merah Lane 1]
 * 1) 01-230 [|Alexandra Village] . Meta word used: meta name="keywords" content="singapore, kualalumpur, kl, hongkong, hk, melbourne, sydney, food delivery, food, eating, eat, makan, restaurants, bars, pubs, clubs, music, lounge, caterers, cook, chef, dining, reviews, promotions, discounts, vouchers, cuisine, hungry, credit card, UOB, DBS, OCBC, Citibank, Maybank, HSBC, POSB, Standard Chartered, ABN-Amro, Amex, American Express, platinum, gold, titanium, premier, VISA, MasterCard, floggers, foodie, guide"

2nd competitor: Turabo café  The major tags I will use are - title: Romanial – d one and only in this island - singapore - description: unique dining experience, roman baths, rome at your doorstep, must see places, brand new conceptual Romanian happening right at your home - keywords: food, snacks, coffee, chillout places, brunch and hightea, weekend hangouts, rome, Singapore, music, drinks, getaway I would use the above because I feel that these are the most common keywords in which consumers will mostly likely key in / click on these few words upon their search. And I have researched on the market in Singapore and apparently, the market for romanial high tea / brunch has yet to be developed, thus I believe my idea will be one of the first in the island, this proves to be something idealistic as the I trust there is a niche market who will like to try this out, having high tea / brunch and at the same time, experiencing the bath.

The major portals i will like to have my site linked to will be - [] - that is where people will go to search for directions to places to eat and it provides the direct address and it gives reviews on the food as well. [] - I will want to be advertised on this website because I hope to have the tourists who visit Singapore to drop by my café as well. The reason I chose the above 2 major portals is because I believe there is no one has yet to set up such business that enhances a special combination of having a roman bath and high tea set up in Singapore yet, thus leaving it to be unique and interesting for others to discover. My target audience will be the retirees or anyone who prefer to enjoy a cup of tea/coffee and muffin/pastries for a relaxing afternoon, away from the bustling city life. I understand there is a restriction on the number of words I can put, thus the words will be “for a unique Romania experience” which I believe will capture the attention of the target market. And for design, I intend to keep it simple, probably with a picture of a roman bath and leave the rest up tot the audience's imagination till they click on the link which brings them to my website, which will display some attractive pictures of my cafe. For web2 marketing, the 4 ways I suggest - facebook – almost everyone had a facebook account. On facebook itself, I will put up an advertisement for my café and also encourage guests to come. Even though they may not be my right target audience, I trust that the word of mouth will work and get through to the appropriate target market. - you tube, I encourage my customers to upload videos to you tube to encourage their participation. I also think potential guests will look at such videos to gain knowledge and expectations about my café. - google image search – probably I will post the pictures on my café ambience and food served. Similarly, I feel that humans are visual creatures and they need to see in order to get enticed .. - lastly, I may use the iphone as a web2 marketing tool as I feel that it is becoming increasingly common that most people have iphone … and it will probably be good if there is an application which recommends unique high tea experience or themed cafes in singapore, thus guests will be able to get through to the website.  My long tail ideas will be based on the point that my romanial café will be one of the very first and also the fact the there is a bath soak concept in it. My 1st specific landing page will be [] My 2nd specific landing page will be [] Meta name : <meta name="keywords" content="Visit Singapore, Information About Singapore, Singapore, Singapore Travel, Singapore Hotels, Singapore Guide, Singapore Properties, Singapore property classifieds, Singapore Images, Asia Hotels, Hotel reservations

web 3.0 marketing - One example in the hospitality industry that uses web 3.0 marketing is Disneyland Paris, if you were to visit their website [], you will be able to view the overview of the park itself. And if you download google earth, you are then able to take a virtual tour of the Disney parks at 360° street-level pictures as though you were there.

Cloud computing -What will be the cloud feature of the new windows live.com and what is special about Microsofts move and why are Microsofts chances good to succeed even when they are pretty late? [] The cloud feature of the new windows.live.com includes a constantly updated electronic mail programme, an application for photo-sharing and a writing tool designed for consumers who keep weblogs. The special thing about the Microsoft move is that it connects the Windows operating system to software services available on the Internet at a complimentary basis. It offers the consumers an option to download a set of services with the usage of a single unified installer programme. The programmes include a photo gallery, email, messenger, a new blog application and a security feature programme. Microsoft is good to succeed because it has a vast consumer database of more than 1 billion and it is offering certain complimentary services such as photo-sharing and disk storage, which cater more to the general public. But, it remains charging for others such as security programs and business-orientated software that are useful for small and medium-sized organizations. Besides so, the organization is now creating a suite package, combining service and applications for gadgets such as the phone and personal computers to offer a more updated and latest level of service to its consumers.

22nd Oct (EMEX) It offers the chance for customization for each different product, in this example, hotels. ICE is able to offer each hotel a way to be special and stand out by highlighting their specials, such as rooms or chef delicacies. The advantage for the guests is that they are able to access to their personal data without having to go down to the reception to enquire nor going through the lengthy process of the ordering room service. Almost all necessary information is accessible through ICE at one’s fingertips. The information is updated on time, thus enabling the guests to have the latest updates. The advantage of the hotel is that they can avoid long queues or cut down on manpower because most of the things can be received through ICE and the number of phone calls and guests waiting time can be minimized. ICE also connects the staff, top management and guests together, by doing so, in my opinion, it depicts approachability between all. The technology used incorporates everything happening at the actual moment, and also free internet is available. The profile of the guest who would use such a system will be one who is rather technology-savvy and is comfortable using IT.

__Locating a website with multimedia features. (country portal)__  The website link I have for Singapore will be [] On this website itself, it introduces Singapore at an easy glance. It defines Singapore, what entertainment tourists and the locals can do, additionally, there is an interactive section which allows users to upload photos and videos of their own, it kind of gives a form of belonging to the users. Users can sign up to this webpage and join as a member. It shows the events happening in Singapore to keep everyone updated. This, in my opinion is a form of marketing for the Singapore tourism industry. The latest news about Singapore is also on, this relates how the Singapore is active within the global market and developments. The website is interactive in a way because it encourages the members to take part in surveys or poll votes, to judge if the information is helpful to them. The website has an option for viewers to link themselves to other Singapore related websites. An interesting feature is, one can download songs and listen to them, this will include the national anthem and also some others, which are commonly used during the National Day and traditional folk songs. Lastly, there is an e card feature, this acts like a postcard in a similar way, I believe that this aids as a form of being a customer-related management technique, as it caters to their satisfaction.

o i yield management: capacity/revenue/prices/accounting/direct costs/maximize profit/ profit level/flexible prices/time of booking [last min offers] / DEMAND, occupancy / o Opposite of yield management is fixed prices o Yield mgt involves sales + direct costs o Revenue mgt = sales o Yield mgt & revenue mgt is NOT the same by definition o Maximizing profits is the reason why we study yield mgt o history of yield mgt: 1970s/USA/airlines o American airlines: was d inventor of flexible pricing o Calculations: Task for Thursday: prepare a table in EXCEL format for the below with prices (all in THB) for the following dates: 14/8, 21/8/ 11 sept, 11 dec o One way tix from BKK to KUL, 1 pax, direct flight, cheapest tariff o How many flights a day o All Flight times o Royal Brunei/Bangkok airways/MAS/THA/Air asia/Lufthansa (as many airlines as I can find) o List the booking source o Shld include taxes and all surcharges
 * all shld be posted in on personal wiki page by wed **

13/8 considerations on yield strategies: o direct costs/high fixed, low variable costs = marginal cost concept o The occupancy in airlines & hotels – marginal costs are v low, but they ha o  ve high fixed n variable costs. o Competition o Short haul vs long haul - less competition, more variable costs (long haul); eg) ppl will say “I need to go to europe!” and “I might get away to KL for a short quick away.. ” o Websites are cheaper than the original hotel / airline web page. Accommodation : high fixed costs {need to buy the building} o  low variable costs = guest supplies, cleaning n linen o  yield mgt = high season/low season is a form of it..  o  in budget / luxurious hotels, yield curve is not as strong, competition comes in @ in 3 or 4 stars hotels.

*** homework !! write into my wiki page about how u think that the studies of revenue or yield management could impact on your future career *** ?? back in my previous workplace, the Marina Mandarin Singapore, we do have a director of revenue who is also holding on the position of a director of reservations. Apparently, 2 of them work hand in hand, together with front office manager. During a high house situation, when the hotel is overbooked, the f/o manager will then sit down the revenue dept to decide which bookings to turn away, as in to push to the other hotels and which ones to keep within the hotel itself. Hotels then to keep the bookings with high revenue and pushes away the ones with lower rates, however, this arrangement would vary from time to time. In other cases, it could depend on the booking source, whether it is an internet booking / travel agent. Hotels tend not to push away bookings that are booked directly with the reservations dept / high profile / regular customers. it also depends on the duration of stay & the rates that they pay. I have been working in the front line industry for 4 years, which includes my in training prog, and through these 4 years of experience, I have seen that the hotels do practice a type of yield / rev management as in they have a selling guideline in which the rates are changed daily. The list is amended by the resvn dept on a daily basis and it is mostly based on the hotel’s occupancy. *incentive to maximize the sales* find out best flights, look for alternatives, better deals *