307764-web+marketing

'White Lotus' is a five star resort and spa (ECOTEL certified) which over looks the stunning backwaters of Kerala, India. It includes a swimming pool, gym and a health bar. 'White Lotus has 500 rooms with wifi connection. 'White Lotus has two multi cuisine restaurants and the other one that serves traditional Keralite food'.

SEO define the major tags needed for your new website, suggest title, description and keywords (explain your choice) For my cyber hotel i would like to use all technology, IT, IT hotel, hotel such cyber Of these words for the keywords, put the website that for a hotel reservation such as hostel world.

 <  title> White Lotus Hotel  Cochin Airport, Kerala  title  > <  meta   NAME  ="keywords"   CONTENT  ="kerala, hotel, Cochin, airport, business, travel, options, india, accommodation, holidays" > <  meta   NAME  ="Description"   CONTENT  =" 'White Lotus' is a five star resort and spa (ECOTEL certified) which over looks the stunning backwaters of Kerala, India. It includes a swimming pool, gym and a health bar. 'White Lotus has 500 rooms with wifi connection. 'White Lotus has two multi cuisine restaurants and the other one that serves traditional Keralite food'. Hotel located at Nedumbassery, Opposite Cochin International Airport, 29 Kms from Cochin city and 40 kms from Thrissur " >

Linking suggest some major international and local portals to which you would like your site linked to (explain your choice) Google because everyone uses google and once the user types in the keywords kerala hotel and my site will appear Redz-this is because it is a new site and the newer generation who use this search engine can use find my hotel when keywords are typed tourisminindia.com-is a local portal in my country so that people can use to find out about my hotel. virtualtourist.com- I could use this to advertise my hotel. Pay per Click Suggest a facebook ad for a budget of 20 usd per day, suggest target-audience My target audience would be men and women between the ages of 21-40. , Suggest design and words - It would have a somewhat 3D effect to make it stand out, and the research material would contain what the hotel is all about and the rooms and facilities and where it is situated.

Web2 Markting Suggest 4 different ways of how to use web2.0 to market your website (for each come up with a strategy, explain the how, the what and the why Facebook Face-book is one of the most important marketing tools that can be used to promote my hotel as it is a website that is now

very popular and it is used internationally- i would create a group for my hotel and put in pictures of what my hotel is about etc. Orkut Orkut is a famous hotel among the people in my country back home and was once a very popular site before Facebook came into being. Hi-5 Hi-5 is widely used among the asian community and can be used to invite them to my hotel by advertising on the site. Yahoo yahoo has many users worldwide,and advertising my site on yahoo will invite many users to look at my web page created for my hotel. Gmail- Gmail is another site very widely used and i can advertise on the site and invite users to look at my hotels home page.

Long Tail come up with some Long tail ideas to market your business through 2 specific landing pages, suggest design, URL and metatags for your landing page

1."Authentic Keralite hotel" in the landing page. then the link of the restaurant web-site. [|URL:http://www.keralatourism.org/] Title: White Lotus Hotel Keywords: white flower hotel kerala

2. "Indianbackwaters" would be in the landing page. Pictures of Kerala and pictures of performing arts so the customer can get an idea. Title: back waters URL: [] Keywords: kerala, performing arts, backwaters