307834-Web+Marketing

1. SEO Title: ABC Boutique Hotel Description: Boutique Hotels in Singapore Keywords: Accommodations, Boutique Hotels, Hotels in Singapore, ABC, Designer hotel

2. Linking Major Portals - International www.google.com - Google is the most popular search engine used internationally. www.yahoo.com - one of the commonly used channel for marketing. Major portals - Local www.Hotels-and-Bookings.com/Singapore - This website show all the hotels rate in Singapore. www.visitsingapore.com - This is a formal website created by the Singapore Tourism Board that provide necessary information about Singapore from where to stay, where to eat, what to do and what to see.

3. Pay per Click Target Audience: Working professionals/adults and young couples aged between 21-35 Tourists seeking for leisure trips aged between 21-60 Design and words: I will include language choice as that the most important communication tools before they will continue to go into the homepage. Attractive pictures of the hotels will be play as slides show. Pictures often tells a thousand words. The words used should be short and simple getting the message across.

4. Web2 Marketing Facebook - almost everyone has a facebook account nowadays. it allow anyone to provide comments and feedbacks. Blogspot - this is a open platform where anyone can communicate about their experience with us. Youtube - upload a short video clip on the hotel facilities, different room types, the bar and restaurants. Google - the most widely use search channel

5. Long Tail http://www.newasia-singapore.com/ Title: Singapore Boutique Hotel Keywords: hotels, boutique, singapore accommodation www.hotel.com Title: Hotels in Singapore Keywords: hotel rates, best hotel in singapore,