307469_Web+Marketing

Title: Greenage Hotel in Hong Kong Description: A boutique green operation hotel in Hong Kong Set as ‘Greenage Hotel’, ‘green hotel’, ‘green accommodation’, ‘eco-hotel in Hong Kong’, ‘environmental friendly hotel’, ‘boutique hotel in Hong Kong’ // Major portals - International  // [|www.google.com] – The most popular and reliable search engine in the world. [|www.yahoo.com] – The second well known search engine used [|www.booking.com] – Worldwide leading hotel booking website [|http://www.istaygreen.org] – a website which specific in booking green hotels worldwide. // Major portals – Local  // [|www.hotel.com.hk] – Well known website for booking the hotels in Hong Kong with providing accurate information [] – Hong Kong Hotel association which represent all the members Hotels in Hong Kong. And provide online reservation for different hotels. Target Audience: marketing for different green consumers who look for a green operation hotel. Young Adults are the main target. Design and words: words are focus on the environmental claims of the hotel. The theme of the website is green and white and pictures of the hotel, and facilities will post. Guests can leave comment and share their perception of the hotels and suggest some of the green operations which the hotel can practice. Also, the guests can share their green movement in daily life. Upload video in YouTube as advertising, people can comment about how they feel the environment of the green hotel, maybe can attract a new target market who are not green consumers.
 * __ SEO  __**
 * __ Linking  __**
 * __ Pay Per Click  __**
 * __ Web2 marketing  __**

The hotel will make agreement with the Hong Kong Tourism Board [|http://www.discoverhongkong.com]. There is a banner of the greenage hotel with a message “Take responsibility for choosing green lodging to enhance experience for your vacation”
 * __ Long Tail  __**