307080;+Renenue+management+and+future+career

In hospitality industry, all positions of the hotel, the author thinks, are needed to study yield management. The yield management is not just only for increasing the revenue, but also forecasting the customer demand and environmental changing. Tourism, especially for the hospitality industry is reacting from the "changing". Look at the current situation of all over the world. As the economic crisis and swine flu accured, the demand is getting decreasing. In this period, the accurate forecasting is absolutely needed.

The given article mentioned that Revenue Management (RM) is integrating CRM processed and systems which means to study on the customer needs based on the computerised data base are combined with RM. And also many positions are transformed to efficient way that hotel might want to change. The RM seems to crucial aspect for running business moreover if it is used quite right way, it would be great method to earn revenue.

For the future career of the author, he thinks that the yield management (or Revenue management) is surely studied for hospitality future career. In many ways and sectors such as Service, Front office, back office and so on. Everyone wants to be a manager of variety section which they are interested and desired. As a manager, the forecasting and catch a demand is absolutely needed. Of course, the revenue management must aware of RM, however the other department also should be known about it. If the manager could handle the effecitve way to increase revenue, at the same time to catch the demand, that would be great.